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Social Initiatives

Eicher Group believes in creating shared values in order to move both business and society forward. The automotive industry is pivotal to the Indian economy and so are the people. In an attempt to fill this gap between skilled manpower requirements and available talent, we’ve included people as an integral part of our business strategy to deliver sustainable, safe transport solutions.

We’ve come up with a unique “Safety starts with us” initiative that provides road safety training to those who are the most vulnerable to this threat – school children. Under this initiative, children are taught safe traffic behaviour to make them champions of road safety.