Nayi Soch

Eicher - Nayi Soch Naye Raaste

How do you really define 'new'?
They say the 'new' takes you beyond possible
and makes you do what's unthinkable.
Now imagine a world where trucks never have to stop.
Where no one has to wait when there is an emergency.
And happiness always arrives on time.
In a hurried world, no one worries about
kids getting to school safely.
Fathers always come home with a surprise.
Mothers sleep peacefully when their son is out on the road 24X7.
In a digitally connected world, the real connections are never lost.
Friendships are never left behind when work gets tougher.
The wheels are kept moving by dedicated professionals.
And ultimately it's not just technology,
but people who save the planet.
The new thinking not only makes our business grow,
but also gives us newer ways to celebrate life.