Eicher Trucks & Buses Expands its Presence in the North-East with new 3S Dealership Mittal Eicher in Guwahati

• Strategically located on NH 27, Mittal Eicher reinforces Eicher’s commitment to serve customers in Guwahati and adjoining regions.

Guwahati, 19th December 2024: Eicher Trucks & Buses, a business unit of VE Commercial Vehicles Ltd. (VECV), continues its network expansion with the inauguration of its new 3S dealership, Mittal Eicher, in Guwahati, Assam. Strategically positioned in Gorchuk, along NH 27, this state-of-the-art facility is set to meet the growing demands of commercial vehicle customers in Guwahati and across the North-East region.

Speaking at the inauguration, Mr. Vinod Aggarwal, MD & CEO, VECV, said, "We are delighted to inaugurate our 3S dealership Mittal Eicher in Guwahati, reflecting our unwavering commitment to providing superior sales and service support to Eicher truck and bus customers. The North-East region holds immense potential, and this facility will serve as a gateway touchpoint in enhancing customer satisfaction and brand presence."

The modern Mittal Eicher (owned by SBM Group) facility spans 28,500 square feet, features multiple service bays and a spacious display area. Its prime location in Gorchuk ensures easy access for customers seeking Eicher's renowned 3S (Sales, Service, and Spare Parts) offerings. The new dealership strengthens Eicher's foothold in a region critical to India's logistics and transportation landscape. Guwahati serves as a gateway to the North-East, hosting businesses across e-commerce, parcel and courier services, cement, LPG transportation, and construction. With the government's focus on regional development of North-East, Guwahati's strategic importance in the commercial vehicle sector is set to grow exponentially.

Eicher Trucks and Buses, a business unit of VECV, offers one of the widest product ranges, from 4.9-55 Ton GVW trucks and 12-72-seater buses. All these products are produced on Eicher's most innovative BS VI solution - EUTECH6 which offers the most reliable engine technology and best-in-class fuel efficiency. Eicher takes pride in being the first player to introduce a 100% connected range of vehicles with its advanced telematics solution- My Eicher, and the industry-first 5.5 T GVW electric truck, the Eicher Pro 2055 EV. The products are enabled by the industry-first Eicher Uptime Centre, and segment-specific benefits such as enhanced logistical efficiency in e-commerce, superior uptime in construction and mining as well as passenger safety in buses.

SBM Group, led by visionary directors Vinit Mittal and Lokesh Mittal, has established itself as a powerhouse of entrepreneurial success across diverse industries. The dynamic conglomerate operates in automobiles, manufacturing, real estate, and commercial vehicle dealerships, consistently upholding its core values of quality, trust, and innovation. With a diversified portfolio and forward-thinking leadership, SBM Group is set to achieve continued success and growth in the years ahead.